Kenneth Goodgame is the current senior vice president and chief merchandising officer of True Value Hardware Corporation, Chicago, IL. He holds a Bachelor of Science degree in marketing from the University of Tennessee. He is a renowned operations management leader. He has a distinct business acumen that has enabled him to propel different companies to success by combining strong business strategy, moderate budget, and creative marketing and merchandising.
He joined True Value in 2013 and in the three years that he has been working there, he has managed to create profitable initiatives and achieved great milestones. One of the most notable ones is that he has been able to generate $2.2B in international purchasing and $320M in performing inventory involving 8500 SKUs. He sourced for talent and came up with a complete merchandising team. He has also been actively involved in all aspects of marketing and product promotion in the company. He is also credited with creating the “pay for play” advertisement program that is held annually which has raised over $21.8M between 2014 and 2015. This has enabled suppliers to buy ad space and has covered 50% of the company’s television program ‘spend’.
Before Kenneth Goodgame joined True Value; he worked at Ace Hardware Corporation, Oak Brook, IL from 2010 to 2013 as a General Merchandising Manager. Where working in that company, he accomplished great feats. To start with, when he was head of the department, he managed to generate over $3.2B in international purchasing and about $600M in active inventory including 78,000 SKUs. He influenced 80% of the corporate strategy. During his tenure, The gross margin improved by 400 basis points by 2012. He also made critical changes to strategy and planning due to a recession and enabled the company to make between an annual growth in wholesale sales of $35M to $50M in wholesale sales and 4.5% annual growth in the top-line sales.
He also worked for Techtronic Industries North America, Anderson, SC from 2008 to 2010 as the President of Baja Motorsports and President of Direct Tool’s Factory outlets. Some of his major achievements that there include driving a sales growth of $9M by bridging the gap between parts and service. He also helped the company to record profits for the first year since it was purchased; he changed the $2.5M annual loss that used to be the norm into a $5M profit through entrenching customer service into the company’s culture, eliminating EPA fines and introducing compliance procedures.
Goodgame also worked as a senior vice president marketing, sales, and channel for Irwin PTA & Shur-line Painting Products while working at Newell Rubbermaid, Huntersville, NC from 2002 to 2007. One of his outstanding accomplishments in the company was growing the business to a whopping $490M within 18 months.
Finally, he worked for The Home Depot, Atlanta, GA from 2994 to 2002 as the Senior Global Product Merchant, a director of proprietary brands, and Hardlines D28 Product Manager. This was his first working experience after graduating from college.