Advertising is more important today than it has ever been. Improving living standards in various countries across the globe over the last few decades have led to higher disposable incomes among consumers. At the same time, however, there has been an increase in the number of organizations catering to the needs of these consumers. Due to the high stakes to be won and the increased competition, it is more important than ever for companies to distinguish themselves and their products from the competitions’. Advertising presents one of the most effective strategies to do so and more information click here.
As the demand for effective advertising has gone up, so have the fortunes of Mullen Lowe Brazil. Based in Sao Paulo, the company has created a name for itself as one of the most consistent agencies in the Brazilian advertising industry. In fact, the advertising agency is today ranked the third largest in the country, and it is still growing. The success of Mullen Lowe Brazil has to a large extent been a result of the work undertaken by Jose Henrique Borghi.
About Jose Henrique Borghi
Mr. Borghi is currently the co-CEO of Mullen Lowe Brazil. He had until 2015 served in the CEO position alone before a restructuring by the Mullen Lowe Group resulted in Andre Gomes being named his co-CEO. Mr. Borghi’s journey towards the helm of Mullen Lowe Brazil goes back all the way to 2002 when he founded his own agency BorghiErh. The agency would, however, merge with Lowe + Partners. The two would go on to form the Mullen Lowe Group with the Brazilian business being placed under the care of Mr. Borghi and learn more about Borghi.
Mr. Borghi is famous in the Brazilian advertising industry for his casual look. He is often seen wearing a pair of jeans and a shirt around the office. This, however, has not stopped him from working with large brands such as Unilever and Borghi on Facebook.