The success of a product or a person or a company depends on many ingredients. First, is there a need for the product, second, can the company operate profitably in the chosen area or region, and finally can the person at the head of the company effectively handle the duties and responsibilities of managing the company and marketing the product.
Once success has been achieved, can the company continue to generate sales and remain profitable? One company, Lime Crime, exploded onto the women’s makeup market and gained a foothold. The owner and head of the company is a talented and unique woman named Doe Deere, who has created the company and reshaped herself to appeal to the various factions making the internet a new marketplace. She has masterminded her way to success and taken Lime Crime to a position as a player among women’s cosmetics. She, unfortunately, has crossed paths with unhappy people who have generated negatives about Deere and Lime Crime. Deere has built her company on an almost intimate basis turning her customers into “unicorns” and giving them a sense of belonging. This does have a downside in the case that said unicorns have an unhappy and unresolved experience with the Queen of the company. Mistakes happen in business and when they occur it is up to the management to deal with them. If management does not take an active part in turning unhappy unicorns back into happy customers, then problems will result.
Lime Crime may have grown too big, too fast. Growth and business success can often fill the management with a powerful sense of infallibility. But the business phrase that the customer is always right is almost always the right policy. In business, a satisfied customer might refer two or three customers to the business, but an unsatisfied customer will inform everyone they know about a business that they feel has treated them unfairly. For a full examination of this issue: Click here
Couple unhappy customers with those young and uninformed customers who know nothing about business or how real life operates and there is a potential for disaster. Deere and Lime Crime, like any business, are a work in progress but Lime Crime’s merchandising, marketing, and physical presence in the media is impressive. Deere has guided the company past the fumbling early stages of development and now heads it into the future where sanguine direction will establish Lime Crime as a major player in women’s cosmetics.