Known as the Queen of Unicorns, Doe Deere is the founder of the vegan beauty line, Lime Crime. The Russian-born beauty mogul spent her childhood in her home country before traveling to the United States at the tender age of 17 where she eventually started her own makeup and hair product line.
An entrepreneur and trend-setter since the age of 13, Deere’s first business was in selling temporary tattoos to her classmates. She convinced them that it was okay to wear temporary tattoos if that’s what they desired to do.
As a child, Deere dreamed of becoming a musician. The now Los Angeles resident did just that when she moved to New York City. She spent 14 years of her life in New York and now associates her New York years with life being in a band. When she was a musician, people would come out and attend her events. She saw that people were supporting her and appreciated their support, learning at that time to appreciate the support of others no matter what business she was working to build.
Deere has always loved bright colors. She would search for them, but she never found the bright, eye-popping colors she was seeking so hard to find. That was during an era when nude and skin-toned hues, such as beige lip stick, were popular. If Deere wanted boldness, she would have to create it, herself.
And that’s exactly what she did. Since she couldn’t find the shades she wanted anywhere, she made her own. Like the tattoos that she was bold enough to believe in and sell at age 13, she was successful in selling her makeup products.
Because of the look of the makeup as well as her confidence in it, women and girls began purchasing her products. Deere was surprised when other women started gravitating towards her makeup line, but the business became a success, and the company became profitable.
Doe says that makeup gives her the freedom to express herself and she hopes that it does the same for all of the other women who use Lime Crime products. Learn more: http://yourbeautycraze.com/how-beauty-expert-doe-deere-gets-ready