Lime Crime is an internet-based brand name that was officially launched in 2008 by Doe Deere, an innovator as well as a believer that bright colors that are applied to the face accentuate the beautiful features of any single individual. Doe Deere is an innovative business woman who recently was interviewed by Galore Magazine to discus not only the though process behind the creation of the company, but also the reason for her company that be purely based off of the internet. Lime Crime was officially launched in 2008 as a side business to her clothes making business in which she sewed bright and beautiful clothes and sold them online. The makeup that she created on the side was created to emphasize the bright and beautiful colors and patterns that she used.
During Doe Deere’s interview with Galore magazine, Ms. Deere discussed the background of her interest with makeup and bright colors. Ms. Deere explained that she has always loved using makeup and bright colors in all of her outfits even if they did not match well. Doe Deere remembers distinctly playing with her friends at an early age and playing dress up with them. To have some of the best outfits, she and her friends borrowed their mothers’ shoes, accessories, as well as makeup in order to accentuate the look. Though the outfits she created were never considered to be couture, Ms. Deere has always kept that kid-like creativity with her designs.
As a businesswoman, Ms. Deere has made every single one of her products vegan free which means that there is no animal cruelty involved and no animal product in the makeup products that are sold. Doe Deere has great plans for the future and even hopes to open her own store in the future to sell her products in one place with the design of her choosing.