Known as the Queen of Unicorns, Doe Deere is the founder of the vegan beauty line, Lime Crime. The Russian-born beauty mogul spent her childhood in her home country before traveling to the United States at the tender age of 17 where she eventually started her own makeup and hair product line.
As a child, Deere dreamed of becoming a musician. The now Los Angeles resident did just that when she moved to New York City. She spent 14 years of her life in New York and now associates her New York years with life being in a band. When she was a musician, people would come out and attend her events. She saw that people were supporting her and appreciated their support, learning at that time to appreciate the support of others no matter what business she was working to build.
Deere has always loved bright colors. She would search for them, but she never found the bright, eye-popping colors she was seeking so hard to find. That was during an era when nude and skin-toned hues, such as beige lip stick, were popular. If Deere wanted boldness, she would have to create it, herself.
And that’s exactly what she did. Since she couldn’t find the shades she wanted anywhere, she made her own. Like the tattoos that she was bold enough to believe in and sell at age 13, she was successful in selling her makeup products.
Because of the look of the makeup as well as her confidence in it, women and girls began purchasing her products. Deere was surprised when other women started gravitating towards her makeup line, but the business became a success, and the company became profitable.
Doe Deere is the CEO of Vegan Cosmetics. She was born on June 15 1981 and is a native Russian. Doe Deere moved to the United States with her parents while she was still a child. She grew up in the city of New York where she took her education. She currently resides in Los Angeles. Initially, Doe Deere had enrolled in the Fashion Institute of Technology to study fashion. She did not finish her diploma as she opted to drop out and pursue her passion in fashion. Her mission was to prove to the world that make up was not only for hiding scars and other imperfections. But that cosmetics could also be used to express freedom as people would put on even mystic colors as proof of their freedom to do what they desire. Since she did not have enough capital, she did most of the work herself, which included making her own make up looks.
In the year 2008, Doe Deere founded Lime Crime. It was vegan and was made of 100 percent synthetic bee wax. Her decision to use synthetic bee wax was due to the fact that she felt that most cosmetics used pigments that were not true to the required color. With Lime Crime, Doe Deere experimented even with colors that had not been tried before. This made her brand to be unique as compared to the other products i the market. It created a niche in which she was the pioneer and this gave her competitive advantage over other cosmetic companies. Her slogan for her cosmetic brand was “it’s so bright, it’s illegal”. It seemed to trigger some spirit of adventure in ladies as many were willing to try the mystic colors as the colors stood out.
She therefore gave talks to encourage women to express themselves in whichever way they could. She believed that it is only through self expression that ladies would achieve their full potential. The life of Doe Deere is therefore one of moving from a common person to a successful business lady just by following her dream.
The success of a product or a person or a company depends on many ingredients. First, is there a need for the product, second, can the company operate profitably in the chosen area or region, and finally can the person at the head of the company effectively handle the duties and responsibilities of managing the company and marketing the product.
Once success has been achieved, can the company continue to generate sales and remain profitable? One company, Lime Crime, exploded onto the women’s makeup market and gained a foothold. The owner and head of the company is a talented and unique woman named Doe Deere, who has created the company and reshaped herself to appeal to the various factions making the internet a new marketplace. She has masterminded her way to success and taken Lime Crime to a position as a player among women’s cosmetics. She, unfortunately, has crossed paths with unhappy people who have generated negatives about Deere and Lime Crime. Deere has built her company on an almost intimate basis turning her customers into “unicorns” and giving them a sense of belonging. This does have a downside in the case that said unicorns have an unhappy and unresolved experience with the Queen of the company. Mistakes happen in business and when they occur it is up to the management to deal with them. If management does not take an active part in turning unhappy unicorns back into happy customers, then problems will result.
Lime Crime may have grown too big, too fast. Growth and business success can often fill the management with a powerful sense of infallibility. But the business phrase that the customer is always right is almost always the right policy. In business, a satisfied customer might refer two or three customers to the business, but an unsatisfied customer will inform everyone they know about a business that they feel has treated them unfairly. For a full examination of this issue: Click here
Couple unhappy customers with those young and uninformed customers who know nothing about business or how real life operates and there is a potential for disaster. Deere and Lime Crime, like any business, are a work in progress but Lime Crime’s merchandising, marketing, and physical presence in the media is impressive. Deere has guided the company past the fumbling early stages of development and now heads it into the future where sanguine direction will establish Lime Crime as a major player in women’s cosmetics.
Among many people, there are few who achieve success in the face of many different kinds of adversity. Among the few is Malini Saba, the CEO of Saban. She has achieved a lot in her life. What drives her achievement is passion. She has a passion and a vision. For one thing, she does not believe that one should be resigned to his circumstances. She also believed that she is equal to others and should not have to depend on a man in order to support her. This is why she has worked very hard in running a successful business.
One thing that could be said for Malini is that she is very honest and persistent. She is someone who has a strong belief in what she is doing. That is one of the driving factors of her success. This is also something that I admire in her because I share a similar mentality. She needed this mentality because she was faced with plenty of people that wanted to sabotage and destroy her. There were a lot of men who did not like the idea of her succeeding in any field. Therefore, they did everything they can in order to prevent that.
Fortunately, Malini has fought back and claimed her right to success. While it has been a harsh battle that resulted in major losses, Malini has pushed through the obstacles and has made herself to be one of the major successes in the world. One good thing that could be said for her is that she takes it beyond herself. She also thinks about women around the world that are in similar situations. She provides an opportunity and set of resources through her nonprofit, Stree. This makes it easier for women to overcome their circumstances. She shows that other women can form their own businesses and climb to the top.
Malini’s story is a very inspiring story. As a result of her diligence and hard work, she has become one of the more powerful women. While achieving all of the success that she has made, she is also watching over her daughter without the help of daycare. She wants to raise her daughter by herself so that she could learn from her mother. Malini Saba is very responsible and creative in what she does.