Never in the history of eating healthy have there been restaurants in cities where people would stand outside in lines for healthy food options. Nathaniel Ru has cracked the code to eating healthy because he has people that are willing to stand in long lines to acquire some of the warm bowls that are available through Sweetgreen. It is just a matter of time before more people become familiar with his restaurant chain as he expands.
Nathaniel Ru is looking for an opportunity to expand because investors want a piece of the pie and they are giving him a chance to grow and make Sweetgreen even more visible. After investors were willing to put up close to $100 million in venture capitalism money it became obvious that Nathaniel Ru had a success on his hands. The next thing that he would have to do is figure out exactly how he would stay innovative when people on the east and west coast we’re already familiar with Sweetgreen. He knew that bringing new restaurants to the South would be something that would be an expansion of the novelty that he created on the east and west coast, but he still had to find a way to captivate people in places where Sweetgreen was already established. Nathaniel Ru is never short of innovation, and it appears that the places where he already established Sweetgreen are also getting an upgrade.
There has been talk of the cashless restaurant that Nathaniel Rue has been working on for Sweetgreen. He has already implemented this in a couple of his restaurant chains, and he appears to be interested in taking the Sweetgreen cashless restaurant forward to more stores. This is an innovative concept, but it is definitely something that is needed in metropolitan cities. With the cashless restaurant Nathaniel Ru is already on his way to making his restaurant chains much more successful. There has been talk of the cashless restaurant that Nathaniel has been working on for Sweetgreen. He has already implemented this and a couple of his restaurants, and he appears to be interested in taking this concept to more stores. This is an innovative concept, but it is definitely something that isn’t in metropolitan cities. With the cashless restaurant he is already on his way to make an his restaurant chain much more successful. He has managed to create something that other entrepreneurs overlooked.
Check out Nathaniel Ru on LinkedIn.
Salad chain Sweetgreen is gaining popularity across America due to its health-conscious meals, which appeal to millions. The chain serves exquisitely prepared salads. Its co-founder Nathaniel Ru was recently interviewed by Tech Insider. He explained how Sweetgreen sources its food, the preparation techniques used, the marketing strategies that have helped it expand, and why it is healthy to eat vegetable more.
How Locations are Chosen
Ru asserts that besides the traditional demographic analysis, Sweetgreen uses sequencing when opening new outlets. This is basically the timing of openings. In New York for instance, the chain’s first outlet was at Broadway and 28th. This is a highly affluent neighborhood. According to Ru, choosing the location was a deviation from the norm since most media companies and tech upstarts are clustered along 23rd street.
The location literally set the chain apart from its competitors. The success of the first store heralded the opening of other outlets in Nolita, Williamsburg, and Tribeca. The co-founders wanted to go beyond typical convenience.
Exotic Dining Experience
Despite the fact that it is a fast food chain, Sweetgreen transcends notable restaurants because it offers customers an exotic and healthy dining experience. When you walk into a Sweetgreen outlet, you will encounter clean queues and smiling faces. This alone is proof of customer satisfaction. Ru asserts that this is service design; a culmination of technology, storytelling, and consistency. Clients have the freedom to either order food at the outlets, or via a mobile app.
This design gives clients the opportunity to see the food preparation process. As a result, trust is developed. Sweetgreen ensures that all its dressings and products are sourced and every day. Therefore, foods sold at the stores are fresh and healthy. These products are sourced from trusted suppliers.
Nathaniel Ru’s Résumé
The Georgetown University alumnus cofounded Sweetgreen with Jonathan Neman and Nicolas Jammet. They wanted to establish a restaurant chain dedicated to providing a healthy culinary option. Their resolute efforts have seen Sweetgreen gain a foothold across the United States. Sweetgreen started with a single store at Georgetown University, which incubated the trio’s idea. Nonetheless, it has grown exponentially and currently boasts more than 35 locations. Ru has brought on board investors who have backed the venture to a tune of over 90 million dollars.